Helping Yorkshire businesses get found, trusted, and understood
We’re Andy and Debs, two experienced Yorkshire marketers helping small and medium-sized businesses improve their websites, SEO, blogs, email marketing, and customer messaging.
35+ years combined marketing experience ● Human-written content ● A two-person review process ● Based in Yorkshire ● Focused on SMEs
Services
Website Copywriting
Clear website pages built for humans and search engines.
SEO Content
Blog articles designed to improve visibility and trust.
Social Media
Done-for-you social posts that build your brand online.
Email Marketing
Newsletters and campaigns people actually read.
Content Reviews
Fresh eyes for confusing or underperforming copy.
Why websites often fail to convert
Many businesses already have a website. The problem is that it often doesn’t explain the business clearly, structure information properly, or give customers confidence to get in touch.
We help businesses:
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explain what they do clearly
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improve search visibility
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structure content properly
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sound more human
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turn visits into enquiries
A Two-Person Approach, By Design
Yorkshire Writers is deliberately small. Every project benefits from two experienced marketers reviewing structure, messaging, clarity, and flow before it reaches you.”
Andy leads on SEO strategy, structure, and the core messaging. Debs brings a sharp editorial eye, refining clarity, tightening flow, and asking the questions that make your message stronger.
What better copy looks like
BEFORE
"Through the use of qualified inspection in Non-Destructive Testing (NDT), Engineering consultation and continual monitoring solutions, we help to identify potential risks to the integrity and life span of customer assets and allow timely intervention of failures in service and potentially fatal incidents, in order to maximise safe and long term operations."
AFTER
"We offer practical inspection services that help you spot problems early, so you can fix them before they turn into expensive failures. From Non-Destructive Testing (NDT) and engineering advice to ongoing asset monitoring, our job is to keep your operations running smoothly and safely.
Here’s how we can help:
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Prevent unplanned downtime and costly repairs
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Extend the working life of your assets
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Make sure you meet industry standards and regulations
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Deliver top-quality, defect-free products to your customers
When you work with us, you’re not just ticking a box; you’re taking control of your business’s future."
WHY THIS WORKS BETTER
The revised version replaces technical jargon with clearer, more practical language focused on customer outcomes.
Instead of describing processes in abstract terms, the copy explains:
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what the business does
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why it matters
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how it helps customers
The structure is also easier to scan, making the content more useful for real website visitors.
Who we work with
We mainly work with small and medium-sized Yorkshire businesses that want clearer communication, better visibility, and more effective websites.
trades ● construction ● hospitality ● retail ● local services ● independents
From Yorkshire Writers
